In the world of stock trading, it is common to use allegorical animal images to describe the behaviour of market participants. Two of the most famous symbols are "bulls" and "bears". Their struggle symbolises the main movements in the financial markets, where each side seeks to give its own direction to asset prices.
Bulls symbolise the optimism of traders and investors, the belief in the growth of asset values. They "aim" to buy assets in the hope of further price increases, which will allow them to sell these assets at a higher price. The name comes from the way a bull attacks - it tosses the opponent upwards with its horns, which is compared to the movement of a rising market.
Bears, on the other hand, are pessimistic about future market developments. They expect the value of assets to fall and capitalise on this by selling borrowed shares or other instruments with the expectation of buying them back later at a lower price. A bear attack is a powerful downward paw strike from above, which is associated with downward price movement in a bearish trend.
These terms are widely used to characterise the general state of the financial market:
A bull market is a period of prolonged upward price movement in most assets;
A bear market is characterised by a general downturn and decline in value.
Competent reading of marketing indicators helps traders to determine the current "weather" on the stock market - the time of bulls or the time of bears. This knowledge is critical when making strategic trading decisions: opening long or short positions in the respective assets.
Understanding the behaviour of "bulls" and "bears", it is necessary to study not only basic economic factors, such as corporate reports of companies, changes in interest rates of central banks or news reports from the political field; but also to pay attention to the psychology of players - fluctuations in investor optimism or pessimism.
You also need to keep in mind techanalysis: supply and demand charts, support and resistance charts, trend reversal patterns - all of which can indicate either bullish dominance or bearish dominance.
Ultimately, the combination of all these techniques can help traders choose the right strategy for each particular economic environment, whether they are longing when the trend is bullish or shorting when the bear begins to dominate.